Project summary

Using smart social media advertising, recruitment company nAbleGrowth is helping growing companies fill 9 out of 10 positions in hard-to-recruit occupations.

About nAbleGrowth

nAbleGrowth helps growing companies grow faster with innovative recruitment services. By combining smart social media job advertising with skills-based recruitment technology, they fill hard-to-recruit positions - both quickly & cost-effectively.‍

Target

• Reaching both active and passive top candidates
• Increasing the number of top candidates for their recruitment assignments
• Increasing the proportion of filled recruitment assignments
• Reducing time per recruitment

The solution

To reach as many potential top candidates as possible, nAbleGrowth has chosen targeted job advertising on Facebook, Instagram & LinkedIn via We Select. The choice of advertising packages and social media channels is adapted based on:

• What type of service it is
• Which target group the company wants to reach
• How difficult the position is deemed to be to fill
• How well known the customer's brand is

Video or image ads are then targeted to relevant candidates for each position - customised with the company logo, colours, images and fonts.

Results

• approx. 70 000 ad views per service (on average)
• approx. 11 000 candidates reached per post (on average)
• about 11 top candidates per post (on average)
• 91% fill rate in hard-to-recruit areas

"I always use We Select's smart job advertising in my assignments to really reach the candidates who are in the target group for each specific role - it lays the foundation for a successful recruitment.

Then my curiosity, background from behavioural science, sales and marketing are important in the actual meeting with the candidates and the skills-based recruitment method. Together, it's a great starting point for achieving higher fill rates especially in shortage positions!" - Nina Dahl, CEO of nAbleGrowth