Using Employer Brand-enhancing social media job advertising, we helped Brödernas, Sweden's fastest-growing hamburger chain, find kitchen, service and seasonal staff with a passion for food, drink and service. 927,421 ad views, 3,922 visits to Brödernas' careers page and a 40% increase in applications (on average per month).
By serving burgers and pizza of the highest quality, Brödernas has grown to become one of Sweden's fastest growing restaurant chains - with over 75+ restaurants across Sweden. In order to continue its growth journey, Brödernas is continuously looking for the best possible employees - from restaurant managers to seasonal workers.
In order to reach as many relevant candidates as possible, Brödernas chose to focus on targeted advertising on Sweden's largest social media platforms - Facebook, Instagram & Snapchat. Using our unique combination of data and interest-driven advertising, short video ads were targeted to candidates with an interest in cooking and service.
In the first stage of advertising, we built awareness of a career at Brödernas through short employee interviews.
In the second stage of advertising, we re-advertised to candidates who had shown an interest in working at Brödernas and highlighted some of the best things about working at Brödernas - from secure working conditions to good development opportunities.
In the third stage of advertising, Brödernas had the opportunity to sponsor specific vacancies to those candidates who had shown interest in a career with the Brothers, as well as to other potential top candidates.
The advert produced strong results and helped Brödernas strengthen its employer brand among relevant candidates. Between 21 January 2022 and 21 March 2022 alone, the advert generated 927,421 ad views, 3,922 visits to the Brödernas careers page and a 40% increase in applications (on average per month).
"We are incredibly pleased with our collaboration with We Select, we have constantly received great service, inspiration and tips to be as good as possible. We will continue the cooperation with pleasure and look forward to even more successes thanks to We Select." - Tila Ivarsson, Recruitment Manager at Brödernas
Curious how we can help you and your company with employer branding, job advertising, recruitment or recruitment tools? Book a 30-minute digital consultation with one of our Talent Attraction specialists - free of charge.