Project summary
Using smart employer branding on social media, we helped PE Accounting - a six-time Di Gasell winner that continues to grow steadily - strengthen its employer brand among candidates in tech.
Using smart employer branding on social media, we helped PE Accounting - a six-time Di Gasell winner that continues to grow steadily - strengthen its employer brand among candidates in tech.
By combining the most automated financial system on the market and a dedicated finance team that supports clients with what only a human can do, PE Accounting offers total control in real time and a complete solution for financial management. Since PE Accounting was founded in 2011, the company has grown to approximately 140 MSEK in revenue and today has 1000+ enterprise customers, 20,000+ users, and has been named one of Sweden's hottest scaleup companies. The growth has been organic and with healthy finances, which has also made them a six-time DI Gaseller!
To reach as many potential top candidates as possible, PE Accounting chose three-step employer brand-boosting advertising on Facebook, Instagram & LinkedIn. Using our unique combination of data and interest-driven advertising, inspiring video ads were targeted to relevant tech candidates. From Backend Developer to Fullstack Developer.
In the first stage of advertising, we built awareness of who PE Accounting is and their corporate culture. In addition, we also highlighted the things that set them apart as an employer in tech - including their weekly releases and their test-driven development.
In the second stage of advertising, we re-advertised to those candidates who had shown an interest in working at PE Accounting, highlighting some of the best things about a career with them:
In the third stage of advertising, we re-advertised to candidates who had shown interest in working at PE Accounting and encouraged them to apply for the job of Systems Developer at PE Accounting.
The Employer Brand boosting advertising yielded strong results with 470,331 ad views and helped PE Accounting to increase traffic to its careers page by reaching around 60,000 people. This was reflected in an increased pressure and influx of applications for the position of Systems Developer - a usually very hard-to-recruit role in tech! During the period of the advert, PE Accounting received over 25 applications for the specific position - a result they themselves were very pleased with!
"Can highly recommend using We Select for Employer Branding advertising. We are very happy with both the cooperation and the results!" - Linda Samuelsson, People Partner at PE Accounting
Curious how we can help you and your company with employer branding, job advertising, recruitment or recruitment tools? Book a 30-minute digital consultation with one of our Talent Attraction specialists - free of charge.